Taylor Hulyksmith
Marketing leader with a passion for words.
There’s no slider here. You’re welcome.
About Me
Marketing leader with 15+ years building and managing national consumer brands with complex distribution systems. Specialization in lifestyle, beauty, franchise and multi-unit retail. Skilled in holistic brand, creative and marketing strategy, from team leadership through to hands-on execution across owned, earned and paid media. Mind for interconnectivity of the full customer journey—from awareness to performance marketing to lifecycle engagement. Passionate about purposeful, data-driven brand storytelling and compelling creative that inspires customers to relate to, engage with, buy from and form lifelong bonds with businesses they love.
About the name
Yes, my husband and I combined our last names. Actually, we cut one of his and lost a hyphen. And no—we didn’t forget to capitalize the “s.”
15+
Years
of professional marketing experience
Skills
- Leadership/Mentorship
- Budget Management
- Cross-Functional Leadership
- Integrated Marketing Strategy
- Brand Strategy
- Content Strategy
- Creative Strategy & Direction
- Social Media Strategy
- Campaign Strategy & Execution
- Annual Marketing Calendars
- 360 Go-to-Market Campaigns
- Product/Service Launches
- Consumer Insights
- Lifecycle Marketing
- Agency Management
- Website Management (Dev, Design, SEO/AEO/GEO, ADA)
- Reputation Management
- Internal Communications
- Data Analysis/Reporting/Dashboards
- Public Relations
- Advertising
- Project Management
- Public Speaking