Writing samples
When In Doubt, I Write
Before you dig in…
I know, I know…who wants to start a portfolio off with fine print? I’m sorry…IT MUST BE DONE!
Much of what you’ll see below is from my agency days. Since transitioning to senior marketing leadership, content is still very much a passion, but instead of doing the creation myself, I generally lead teams who put pen to paper. It starts with a strategic scope or brief, then comes to me for mid- and final review, where I can get all my wordsmithing in, ensuring all communications are consistent and on brand. Email me and I can shoot you the link to a deep library of strategy decks, internal comms and consumer-facing campaign materials.
In print
Legit
I’ve got to admit, it’s pretty cool to see your name in print:
- Franchise Update: Opt In to the Opt-In Local Social Media Model for Franchise Brands
- Franchising World: Marketing to Gen Z: Uncovering a New World of Social Media Influencers
- Mashable: Does Your Branded Franchise Need Its Own Social Media Strategy?
- Social Media Today: 9 Questions to Ask When Choosing a Social Media Software
Blog
Well-Versed
When I’m not actively marketing, I’m writing about it! Here are some sample pieces from re:group and Identity Marketing & Public Relations.
See a favorite from the re:group blog:
Some of my favorites from the Identity blog:
- Look Before You Leap: How To Use Facebook Strategically
- Why Caribou Coffee Gets Email Marketing
- How To Positively Influence Social Media Influencers
- Going Local Goes Big for Bank of Ann Arbor
- Making an Ad Impact: Every 80 Seconds
- Taco Bell’s PR Strategy? The (Blunt) Truth
- Reconsidering the Business Valuable
Humor
Slapstick
I get a kick out of embellishing unfortunate experiences. So, I created a blog called You Had to Be There…with posts that thrive on storytelling. Here are some sample posts:
Public relations
PR Days
Though traditional public relations and I underwent a mutual break-up a couple years in, I credit much of my storytelling philosophy, keen editing eye and knowledge that sometimes influencers say it best to our dysfunctional relationship.
Go to my super-fancy Google Drive for a couple sample press releases to prove I was actually there. Also to my name? Backgrounders, fact sheets, bios, event alerts, etc.
